caroline wall

Key Looks Tu is fast establishing itself as a smart fashion player. For spring, inspiration is drawn from DKNY and Diane von Furstenburg. It picks up on spring 08's folk and vintage trends, with floral print tea dresses key to the collection.  In tailoring, cinched waists are highlighted by high-waisted trousers, belted macs and short denim waistcoats.  The colour palette ranges from muted khaki tones to bright tangerines and yellows.

Right for the market?

Tu has consolidated its position as a fashion brand, rather than just a value player, as it looks to take customers from Next and Marks & Spencer. As well as great trend-led peices, Tu has a competent basics range for typical supermarket shoppers and prices remain competitive.